Idea Cellular is an Indian Mobile network operator based in Mumbai, India. It was founded in 1995. It uses technology such as GSM, EDGE, and HSPA, offering 2G and 3G mobile services. Idea is India’s 3rd largest mobile operator by subscriber base.Idea Shared ownership to Axiata Group Berhad for 19.1% and rest of the share for Aditya Birla Group. Idea has a market share of 16.36% with 159.20 million subscribers as of April 2015.
Idea offers both prepaid and post paid services. It won 3G spectrum for Delhi metro and 4G LTE spectrum for 8 service areas. Idea is the sixth largest mobile operator in the world, based on number of subscribers in single country operations (GSMA Intelligence). Idea carries a traffic of over 2 billion minutes a day.
Idea is the first mobile operator to introduce innovative value added services in the Indian telephony market, and has remained ahead of the industry in data product offerings. Idea services over 37.2 million data users, by driving the growth of mobile broadband in India. For its innovations in mobile telephony products and services, it has received several national and international recognitions.
Idea is a pan-India operator with services being made available in all parts of the country. Idea competes with other major mobile operators including Airtel, Vodafone, BSNL, Reliance Communications, Aircel, Uninor and Tata DoCoMo.
It provides both 2G and 3G mobile service. It offers unlimited data packs with minimum cost compared with other services. Idea provides more offers like SMS, Data Pack, Night pack, International Roaming, SmartPacks, Extra Talktime offers etc. Number of retailer outlets in India for Idea Cellular is 95.
Idea Cellular launches self care app ‘My idea’ for Android, iOS, now it also finally launched for its user on windows Phone. The app lets users manage their Idea accounts right through the app. It offers many features like payment of bill through credit or debit cards, make prepaid recharges by yourself, also you can raise a service request, and activate traffic plans through the App.
Idea Cellular plans to roll out 4G service by early next year, Idea Cellular has bagged 4G licences in 11 circles, including Maharashtra and Goa, Madhya Pradesh, Chhattisgarh, Punjab, Mumbai, Andhra, Karnataka, Kerala, the North-East, Gujarat and Haryana.
At present, 3G services cover 275 million people and may potentially expand to 750 million in a few years, with the expansion in 3G and launch of 4G services.